William H. Wilkinson, III

ChFC® Chartered Financial Consultant
CLU® Chartered Life Underwriter
CASL® Chartered Advisor for Senior Living
Smart Investing Begins with a Disciplined Approach
 

After years of advising investors, we know the patterns. Emotions pervade, pushing rational thinking aside. Investors often buy at the top and sell near the bottom. Individual investors often chase tips from friends, relatives or co-workers. We know that long-term investing is the right approach, yet we are lured online to constantly monitor, measure and tinker with our portfolio. The outcome is inevitable. Investor returns are often lower than market returns.

 
  The Cycle of Emotion  
 
Investing is your future - it’s time for a new approach. One in which discipline and expert advice are the foundation of every investment decision. Work with us, and you gain access to a team with considerable experience. A team that is on constant watch for you.

A team that follows a proven, six-step process designed to ensure that rigorous, rational planning, not emotional decision making, is the basis for every investment decision. It’s time to put the right team and the right approach to work. It’s time to build your future.

 
 
  A Case for a Disciplined Investment Process  
  Research over the past two decades shows that investors too frequently buy and sell at sub-ooptimal times. The end result is that investors buy high, sell low and earn significantly less than the market indices.  
 
 
  *SOURCE: Dalbar, Inc. Quantitative Analysis of Investor Behavior - 2006. Represents average annually compounded returns of equity indices vs. equity mutual fund investors; based appropriate on the length of time shareholders actually remain invested in a fund and the historic performance of the fund’s appropriate index. Past performance is no guarantee of future results. Investors cannot invest directly in an index.